Cosmetics Products in India: According to the report, Indian consumers spent an average of Rs 1,214 on cosmetic products during the six months. Lipstick or other lip care products dominated the entire sale.
Indians Cosmetics Consumer: How much will be spent on cosmetic products in your household every month? If you are asked this question, then maybe you will say about 4 or 6 thousand rupees. But if you read the report related to the cost of cosmetic products, then you may be surprised. Yes, within the last six months, more than 100 million cosmetic products ranging from lipstick, nail polish to eyeliner have been sold.
- Rs 5,000 crore revenue achieved
Due to this, the government has earned a revenue of Rs 5,000 crore. Out of this, about 40 percent of the purchases have been done online. Its information has come out from a report. According to the report, Indian consumers spent an average of Rs 1,214 on cosmetic products during the six months. Lipstick or other lip care products dominated the entire sale. Lipstick and lip care products accounted for 38 percent of this entire business.
- Working women use more cosmetics
The study also revealed that working women use more cosmetic products. According to the facts of the report, working women contribute the most to the sale of makeup. The survey also found that retailers’ brokers played a major role in motivating more than a third of purchases. While social media exerts an equal number of influences among younger customers. Among different age groups, the survey found that the elderly preferred lipstick and nail polish, while primer and tinted lip became a special choice among the youth.